DotLoop.com real estate software launches nationally

Blue Ash-based DotLoop.com, formerly MLS Contracts, will launch its namesake realty software at the National Association of Realtors Convention in San Diego Nov. 13-16. DotLoop.com is an online, collaborative transaction environment serving the real estate industry, including brokers, Realtors, buyers and sellers. Among its features is utilizing electronic signatures and storing and making easily available documents in a secure space. The software product was created by Austin Allison, a University of Cincinnati grad and president and CEO of DotLoop.com, and tech expert Matt Vorst, a former Bridge Worldwide webmaster. “Why hasn’t anyone done this yet? I don’t know. I’m glad they haven’t. My guess is nobody has yet been able to do it right. You can’t say the money isn’t there,” said Allison, 24, who began selling real estate in high school. Allison has said the system doesn’t eliminate the in-person, relationship factor of selling and buying real estate, but makes those in-person meetings you don’t want to have, like the slow offer/counter offer process, more efficient. DotLoop.com employs about two dozen people. The company projects to grow into a $100 million company within five years, with clients in all 50 states. The software is designed to be user friendly, and easy to immediately use. “We are the iPhone of real estate. The differentiator with DotLoop is our collaborative environment, merging three web commerce disciplines into one service: online forms, transaction management and electronic signatures,” Vorst said. The pair will present product tours and live demos at the San Diego show, including a one-hour Exhibitor’s Theater presentation. Writer: Feoshia HendersonSource: Dotloop.com