FRCH Design Worldwide helped create the Sports Museum of America experience
Cincinnati-based FRCH Design Worldwide worked on the Sports Museum of America, which opened last week in New York City, to capture the emotion of sport in the museum’s logo, brand identity and in the retail store.
Goose bumps. That’s what the brand designers at FRCH Design Worldwide were after when they worked on the Sports Museum of America, which opened last week in New York City. The task of Cincinnati-based FRCH was to capture the emotion of sport in the museum’s logo, brand identity and in the retail store. “Our goal for all elements of this project was to give visitors goose bumps – a term we use to describe the emotion of the sports experience,” says Steve McGowan, FRCH VP and managing creative director.
The SmA worked with more than 50 single-sport halls of fame, national sport governing bodies and other sports organizations to create an interactive museum, featuring original films and an iconic collection of sports memorabilia. FRCH created the official logo and colors of the brand, and consulted on natural extensions to help reinforce the desired attitude and effect of the space. FRCH also created the museum’s 4,400 square-foot retail space, using in-store graphics that are not athlete-specific in order to give the store more flexibility and ability to adapt over time based on exhibits and trends.
FRCH has doubled in size since 2004 to nearly 300 employees and $45 million in revenue. Its work with other sports-related clients includes Under Armour and Dick’s Sporting Goods.
Writer: David Holthaus
Source: Kevin Dugan, FRCH Design Worldwide
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