Cincinnati Empower MediaMarketing lands Rust-Oleum Corporation media planning job

Cincinnati’s Empower MediaMarketing will take over media planning responsibilities for paint and coating company Rust-Oleum Corporation. Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. “Empower brings a very creative element to the media planning process,” said Lisa Bialecki, director, integrated communications for Rust-Oleum, based in Vernon Hills, Ill. “We are excited about implementing their many great ideas.” Cincinnati-based Empower is an advertising company that specializes in across-the-board media planning. Empower will plan digital, national television and print media planning for Rust-Oleum, the company said. Minneapolis-based Periscope previously handled Media planning for Rust-Oleum, and will continue to handle the creative side of marketing. “Rust-Oleum is a category leader and we look forward to helping them expand market share through the implementation of a highly strategic and creative media plan,” said Cathy Shaffer, Empower MediaMarketing vice president of client strategy. Other Empower clients include U.S. Bank, Meijer, Stanley Steemer, Marzetti Company, Godiva Chocolatier, Long John Silvers, Bush Brothers & Co., Ashley Furniture, Biltmore, Cincinnati Bell, Clopay Building Products, Humana, Michaels Arts & Crafts Stores, 1-800-CONTACTS, Red Robin Gourmet Burgers. Writer: Feoshia HendersonSource: Kevin Dugan, Director of Marketing at Empower MediaMarketing