P&G online brand store up and running

Cincinnati-based Procter & Gamble has jumped into the online shopping world with an eStore devoted solely to P&G brands.The site, which is in beta, is owned and operated by PFSweb, a company that works with international retailers and manufacturers to sell their products online. PFSweb clients include The Home Depot, sunglass hut, Lego and Sephora.The P&G site features a variety of familiar brands including Pantene, Cover Girl, Tide, Bounce, febreze, and Gillette. The site features a standard $5 shipping rate, and includes special saving offers and a new product section. The site is serving as a model for future brand-based retail shopping sites.”The goal of the eStore is to be an innovation catalyst for online consumer engagement and e-commerce sales for household and beauty categories,” said Mark Layton, PFSweb’s CEO. “We are excited to bring an online store to life that places the consumer alongside us in the eStore’s ongoing development.”The site has a social media style feedback section where users can voice concerns about product prices, technical glitches or aspects users like. PFSweb employees answer questions in a format that any one on the site can read add comments.”Through our partnership with PFSweb and on-going testing with consumers, we envision the eStore will help deliver new tools, services and features that can ultimately be shared with retailers to provide a real convenience and value for shoppers, while also delivering innovation for the industry and specifically for our product categories,” said Kirk Perry, P&G’s Vice President, North America.Writer: Feoshia HendersonSource: P&G NewsYou can follow Feoshia on twitter @feoshiasoapbox