Metaphor Studio becomes LeapFrog Interactive

Leapfrog Interactive, an interactive brand marketing company with offices in Louisville and Boston, has purchased Cincinnati’s Metaphor Studio. “By infusing metaphor’s expertise and process, we’ll give our clients new ways of looking at their customers in the digital space and show them how to use that knowledge to cut through the clutter and engage directly with the consumer,” said Leapfrog’s CEO Daniel Knapp. Metaphor has been in Over-The-Rhine since 1997; as Leapfrog it will continue to operate out of 538 Reading Road office. “A combination of strategic vision and roll-up-your sleeves doing is what every client wants,” said Suzanne Beane, Metaphor’s SVP/Chief Strategy Officer who will direct Leapfrog’s Cincinnati office. “We feel that this acquisition will increase our capacity to do just that on a daily basis.” Metaphor Studio specializes in building brand communities through a proprietary process,  Community Experience Development, founded on “technology, brand strategy and inclusion.” The company’s previous clients include Fifth Third Bank, WellPoint, Cincinnati Children’s Hospital, the University of Cincinnati and 3CDC. “We’re thrilled to be a part of the LeapFrog team,” said Metaphor founder Ran Mullins. “Both companies have years of experience with interactive. Our intent is for metaphor’s brand performance background to enhance what LFI already does.” Mullins will remain with the company. LeapFrog Interactive was established 1999 in Louisville, and now employs 75. It’s been named one of the country’s fastest growing companies by Inc. Magazine three years in a row Writer: Feoshia HendersonSource: Leapfrog Interactive