Retrocentric creates pin-up army

Lovers of WWII-era Americana should kick off their shoes and bop to this news: Retrocentric, a boutique that offers the combination of professional salon and photography sessions, also celebrates the glamorous pin-up styles of yesteryear.

The business’ all-female staff works to ensure customers, non-models especially, are completely comfortable. All of its “retrofitted” photo sessions include selections from a classic pin-up wardrobe themed around clothing that was popular in the American Midwest during World War II, along with hair and makeup by Eros Salon.   

Founded by Sailor Gruzleski, Retrocentric will be celebrating its first year in Cincinnati later this summer. To help commemorate that achievement, the Retrocentric team is selling a 2013 charity calendar called “Pin ups for Pound Pups.” Featuring pin up girls with rescue dogs from local shelters, the proceeds will benefit Cincinnati’s Society for the Prevention of Cruelty to Animals.

Living historians like the Retrocentric team help preserve the rosier side of turbulent times in America. While most able-bodied men were overseas, the ingenuity and strength of the women left behind helped stabilize the homestead. By taking on jobs typically held by men, Gruzleski says, women found unique ways to preserve their delicacy and femininity while still struggling under society’s wartime duress. It’s an important cultural footnote that’s shadowed by the glamorous eye candy of Retrocentric’s portfolio.      

Eros Salon (featured at Bridalrama) is open for non-pin up related appointments inside Retrocentric.