StyleZen launches customizable “feed of fashion”

“To paraphrase Amy Scalia of CincyChic, StyleZen is like Pinterest and Pandora got married and started taking steroids,” says Michael Wohlschlaeger of StyleZen. A self-described “boring, successful corporate-finance junkie,” Wohlschlaeger left a thriving career to reconnect with his passions for analysis, style and startups. StyleZen’s website, which will launch in early April, offers a customizable feed of fashion, in the same way Pandora offers a customizable music feed. Users can add apparel to customizable collections, interact with products by “liking” or “disliking” them, and use the tool to get ideas or even plan purchases. Wohlschlaeger says that he and his wife, Megan, are somewhat shopping obsessed, if not traditionally stylish. “While we may not be described as quintessential fashionistas, we have always been voracious consumers of clothing and fashion,” he says. Collections consist of virtual pinboards, populated by clothing, shoes and accessories each user selects. For example, a user could create a collection of clothes suited to going out, hitting the gym or buckling down at work. Sound complicated? Don’t worry: StyleZen offers a quick tutorial for users and its almost-obsessive update schedule of new products means users are free pin, dream and, ultimately, strut their stuff.   By Robin Donovan