Cincinnati PRSA to host presentation, panel on maximizing multicultural initiatives

The Cincinnati Chapter of the Public Relations Society of America (PRSA) will host an in-depth, professional development seminar and expert panel on maximizing multicultural initiatives on September 9 at the Radisson Hotel Cincinnati Riverfront.

The featured program will be presented by MultiVu Latino director Nadia Fiorello, who will offer insights, tactics and tools for the execution of successful multicultural public relations programs.

Other topics will include facts and figures about the U.S. Hispanic, African American, and Asian markets; trends in multicultural public relations; common mistakes that marketers make; the dynamics of ethnic groups in the Web 2.0 era; similiarities and differences in media preferences; and the key ingredients of an effective multicultural marketing program.

Admission ranges from between $15 and $45, and registration is required.

Read the full release here.