Don’t just create new stuff: Innovate!

Companies that are able to integrate innovation can transform their business and make a great difference, according the new book The Game-Changer by A.G. Lafley and Ram Charan.

By studying several famous companies, Lafley and Charan have observed that creating a culture of innovation in the workplace will cause innovation to permeate all business functions.

As an example, Procter & Gamble tries to understand their customers as people – their “Living It” program has employees living with customer families for several weeks to see how they use products, while “Working It” puts employees behind the counter to discover what customers are buying and why.

However, innovation does not in itself ensure success.

“Generating ideas is … pointless unless there is a repeatable process in place to turn inspiration into financial performance,” write the authors.

Read the full article here.