Kroger taps ex-Goya executive to lead multicultural biz

The Kroger Company has hired ex-Goya Foods executive Angel Colon to head its newly-created multicultural business development position at its Cincinnati headquarters.

In Progressive Grocer, Kroger’s executive vice president of merchandising says that, “In his new role, Angel will help us improve our efforts in this important area [connecting with a broad range of customers] as we develop even better ways to tailor products and services for our customers.”

Colon previously held leadership positions in sales and ethnic marketing for Goya Foods and The Kellogg Company, leading Hispanic and African American promotion efforts.

Kroger operates 2,486 supermarkets in 31 states.

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