The Cincinnati Museum Center at Union Terminal is upping its social media outreach through a new YouTube series MyMuseum Center in a Minute. The quick-witted series teaches users everything from “rocket science, to how to preserve a fossil to how to cast magic spells,” right from home or a favorite Wi-Fi spot. “It’s a really fun challenge each week to fit the show into just a minute, and we take that challenge because we understand that in today’s social media world, anything more than a minute is a lot of time to ask for,” said Ben Cober, host and producer of MyMuseum Center in a Minute. The series launched in February as an experiment with a handheld camera, video editing software and an idea. Now the Museum Center has 25 episodes under its belt. One episode takes viewers behind the scenes at the Robert D. Lindner Family OMNIMAX Theater, while another shows a water propelled rocket launch outside the center. “We now have the ability to showcase the constant, amazing things we have happening here in this beautiful building every single day, and can expose first-time visitors and long-standing members to areas they may have never seen before,” said Cober. MyMuseum Center in a Minute is just one of many ways the public can keep up with the center. Whatever your social media spot of choice, there’s a way to keep tabs on the goings on at Union Terminal. There are pages on Twitter, Flicker, Facebook, Friendfeed or www.myunionterminal.org, the Museum Center’s levy campaign website. “Social media has become a part of people’s daily lives and so to promote the Museum Center, we feel it’s necessary to have as large of a social media presence as possible. When creating marketing plans for new exhibits, events, etc., social media strategies and tactics are given just as much thought as those for traditional marketing, advertising and public relations,” explained Museum Center Director of Public Relations Chad Mertz. He added, "We feel Museum Center has always been an innovator when it comes to using social media in our marketing activities. Our strategy now is to engage online audiences as much as possible. Having a presence is a nice first step, but we want to do more than that. We want to create long-lasting relationships.” Writer: Feoshia HendersonSource: Museum Center Director of Public Relations Chad Mertz
