P&G opens ‘Pop-up’ store in NYC
As part of their new campaign, “Have You Tried This Yet?,” Procter & Gamble opened a 10-day ‘pop-up’ store in New York City to promote 18 of its new products. The store is divided into demo areas where customers can interact with the products and receive complimentary samples. P & G wants customers to understand the value and performance of its products by keeping the customers engaged with this temporary store.Read the full story here.
As part of their new campaign, “Have You Tried This Yet?,” Procter & Gamble opened a 10-day ‘pop-up’ store in New York City to promote 18 of its new products. The store is divided into demo areas where customers can interact with the products and receive complimentary samples. P & G wants customers to understand the value and performance of its products by keeping the customers engaged with this temporary store.
Read the full story here.
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