Video Sign of the times

Tucked into a corner of the Essex neighborhood sits the American Sign Museum – home to over 3,000 signs of by-gone eras including hand-lettered Sinatra and Charo show cards,  chasing light bulbs, radio wave neon as well as a collection of sign-making equipment, materials and tools, salesman samples, and three-dimensional architectural models.Started by sign aficionado and former editor of Signs of the Times magazine, Tod Swormstedt the American Sign Museum is a one of a kind institution dedicated to preserving unique slices of our collective American landscape.