I & Eye Productions Launches The Cincinnati Report to tell the story of small biz, leverage web

A Madisonville specialty broadcast and multimedia company has launched The Cincinnati Report to help get the word out on local businesses that don’t get as much ink in this time of newsroom cutbacks.I & E Productions Vice President Bob Igoe said The Cincinnati Report is truly multi-media, leveraging television, the web and social media sites to foster a personal connection between business owners and customers.”It’s getting harder and harder for business to know how to get their information out there. We wanted to develop a feature reporting service that combines all these outlets – TV, internet, social networks – in a multiplatform approach,” Igoe said.The Cincinnati Report starts with feature stories on WLWT-TV 5 at 11 p.m., then more content follows on The Cincinnati Report Web site where readers can follow companies through Facebook and Twitter.”The broadcast offers that one-time hit, but it’s really a one-year horizon that combines power of broadcast, and leverages web and creates a following that allows ongoing dialogue of people who want to follow a company,” Igoe said.The Cincinnati Report launched Jan. 19 with broadcast feature stories on Verbarg’s Furniture, Waltz Business Solutions, Factory Direct Remodeling and Middendorf Funeral Home.”What we are hearing from our clients is that they’re not sure how to use a Facebook or Twitter, but they know the need to be there. This is the kind of thing that launches them into that,” Igoe said.Writer: Feoshia HendersonSource: I & E Productions Vice President Bob Igoe