When buildings are demolished, the debris is usually hauled off to a landfill.  However in the spirit of society's ever increasing environmental consciousness, the folks at Building Value in Northside began using an alternative method.  By deconstructing a building, they are able to salvage and reuse more than 80% of the building material.  As a subsidiary of the Easter Seals Work Resource Center, they also provide valuable job training in the process.   This week Soapbox and Seven/Seventy-Nine take you behind the scenes to show the benefits of deconstruction versus demolition.   read on…

If you've ever walked down the toy aisle of any major store, chances are you've seen the work of Sculpco. Located in Walnut Hills, Sculpco is a Cincinnati based company that creates action figures for Hollywood Blockbusters, hit TV shows, video games, and things we haven't heard of yet. This week, Soapbox and Seven/Seventy-Nine take you inside Sculpco to see how this unique Cincinnati business works (and plays). read on…

The holiday season is upon us and this week's original Soapbox video from our friends at Seven/Seventy-Nine, Ltd., can help you find gifts that are uniquely Cincinnati.  What better way to do that than shopping at one of the Gateway Quarter's independently owned and locally operated specialty retailers.  Hear about their plans to reinstate downtown as a traditional holiday shopping destination with unique events and promotions as well as providing gifts difficult to find anywhere else. read on…

This week's original Soapbox video goes behind the scenes with our friends, Seven/Seventy-Nine, Ltd. - a locally based film and video production company that has produced content for Christian Moerlein, The Over-the-Rhine Foundation, The Ohio Justice and Policy Center, and the University of Cincinnati, as well as delivering original Soapbox videos each month. Take a look at what goes on behind the lens and what inspires their fresh take on innovative advertising/internet production and narrative-based independent filmmaking. read on…

This week, Soapbox and Seven/Seventy-Nine take a look at the new Fountain Square - three years after its $42 million face lift and redesign, the Genius of Water is doing something the old Square could not - bringing people, and business, back to the city center. And its doing it with creative multi-use programming - from aerobics demonstrations to cooking shows, diverse musical events, and fun, oddball activities that appeal to families, indie rockers, and tourists alike. read on…

Each week Soapbox takes a look at our city, challenging our readers and ourselves to examine it in a new light, gathering a new perspective. Such is the case when we profile people and places like this week's feature story on green possibilities in Over-the-Rhine.  The same holds true for this video created by  Seven/Seventy-Nine.  We encourage you to take another look at OTR.   read on…

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Located in Over the Rhine, Findlay Market is Ohio's oldest continuously operated public market. This week Soapbox takes a tour of the market and shows it's not all about groceries. Home to dozens of outdoor vendors, numerous street performers, and lots of special events, the Market is a gathering place for young and old and attracts perhaps the most socially, economically, racially, and ethnically diverse crowds found anywhere in Cincinnati. read on…

Natural Awakenings a healthy living magazine that sponsors natural networking events at Park + Vine draw an eclectic mix of local vendors and those interested in facilitating their green living lifestyles. Soapbox videographers Seven/Seventy-Nine were on hand to capture the tastes and sounds of the rockin' event. read on…

Over 1500 people attended DAAP's 58th Annual Fashion Show where the school's finest showed off why graduates of the University of Cincinnati's award-winning program creates some of the industry's most sought-after talent. Local video production company Seven/Seventy-Nine, Ltd. spoke with DAAP Fashion Show Director, Laurie Wilson about what it takes to make the popular annual event happen. read on…

Ready to get a handle on where your money will go, rather than on where it's already went? This week's featured innovator is Dewayne Greenwood and Bill Barnett of BudgetSketch - an online budgeting program that maps out where your money will go as it comes in, instead of simply showing you where it's been spent. read on…

Is manufacturing in Cincinnati dead? Not if the creators of xRP and xRP Agented Network have anything to say about it. With the manufacturing industry down to 12 percent of Gross Domestic Product in the US, local author and innovator Ben Moore sees an opportunity to help reverse that trend. read on…

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As we work throughout the week identifying and reporting the new Cincinnati story, the Soapbox staff continually challenges itself to see our city in a new light, from a new perspective. From the pieces that we write to the images we broadcast, the hope is to shake ourselves, as well as our readers, out of the rut of what we take for granted as familiar. Our jobs are exponentially more gratifying when we find someone else doing the same thing. Such was the case when we were able to see this beautiful piece created by a remarkably talented video production company named Seven/Seventy-Nine. read on…

For the next several weeks, Soapbox will partner with Cincinnati Innovates to celebrate our region's homegrown entrepreneurs and inventors by using our video section to highlight entrants to the CI innovation competition. The contest is open to anyone who has an innovation, idea, or invention and has a Greater Cincinnati connection (including Ohio, Indiana and Kentucky) and can score the winner up to $20,000 in cash. Watch this week's video for more information or visit here for more information. read on…