Ohio to partner with Macy’s to promote multicultural travel

The Ohio Tourism Division is partnering with the Macy’s Music Festival, the Cincinnati USA Regional Tourism Network and the Cincinnati USA Convention & Visitors Bureau to promote “Livin’ for the Weekend”, its new multicultural marketing campaign.

The festival will be promoted through radio advertisements, Internet sites, and events guides that will be inserted into minority newspapers throughout Ohio and surrounding states.

The marketing campaign, created by Singleton & Partners, is targeted to potential African-American and Hispanic visitors.

“Our partnership with Macy’s Music Festival and the Cincinnati Regional Tourism Network is a great opportunity for us to reach minority leisure travelers who are motivated to travel for events,” assistant state tourism director and former Cincinnati City Councilmember Alicia Reece says in a media release.

Read the full release here.