UC, P&G create cutting-edge computer sim center

The University of Cincinnati and Procter & Gamble have teamed up to create a center of expertise in computer simulation, allowing them to solve real design problems in a virtual world.

Traditional engineering and production requires a product to be designed, a prototype to be created and tested, and then results to be fed back into redesign -- a time-consuming and costly method.

Exploring other options, P&G looked at Caterpillar, Inc.'s Champaign Simulation Center at the University of Illinois Research Park, a model of partnership with universities that could provide cost-effective simulations while helping to grow future talent.

The center opened in September at the UC Turner Building and is staffed by nine students for UC's College of Engineering, who are working closely with P&G engineers on limited modeling projects, with plans to expand modeling capabilities as the center matures.

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