UC, American universities target British students

With post-9/11 visa restrictions lifted, American colleges and universities are looking to recruit more British and other overseas students.

Dr. Mitch Leventhal, the vice-provost for international affairs at the University of Cincinnati, has established the American International Recruitment Council to help universities recruit international students.

"The US is losing out because it is not adopting 21st-century marketing practices; we're just not competing," Leventhal tells the Guardian.  "I was hired by Cincinnati on the understanding that I would have the ability to explore moving in that direction, but that required a significant sell."

And with rising tuition costs at universities in the United Kingdom, the facilities and course offerings of American universities have become much more attractive.

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