Despite
a 41 percent drop in new home sales from last year, Northern Kentucky's
Drees Homes is moving forward with plans to begin construction in the
northern Ohio city of Independence. Drees also has plans for another,
as yet unidentified, Northeast Ohio development of 25 to 30 homes.
Where other developers are pulling back, Drees believes their unique
purchase incentives will help sell homes. These incentives include an
insurance program offering as much as $15,000 to new buyers who lose
their jobs. The program was developed to counter fears of losing a job
which, in some cases, has prevented prospective buyers from purchasing.
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Source: Cleveland Plain Dealer
Writer: Jeff Syroney
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