Cincinnati can be a great place to visit, and the Cincinnati USA Regional Tourism Network plans to tell a lot more people that this year. The group is expanding its marketing calendar, packaging more promotional weekends, boosting its advertising (especially on the Web), creating a new ad campaign and rolling out a new Web site to attract more tourism dollars. The RTN is also tapping into the buzz created by Team Lachey, the Cincinnati choir that won the hit TV show, "Clash of the Choirs," signing up the singers as ambassadors for the region.
The number of packaged weekends will grow from five to 25 in the peak travel season, with more promotions also offered during the fall and the holidays, the group says. It will expand its advertising coverage in targeted markets by three months and triple its investment in Internet advertising. A new ad campaign with the theme, "A Short Trip With Long Memories" launches
today in print, radio and Internet spots, and a redesigned Web site, cincinnatiusa.com, will launch April 15.
Team Lachey also recorded its winning a cappella song, "Flight of the Bumblebee" (buzz, get it?), to be used in a regional and local radio spot and on the Web site with a tourism-focused music video. It's all part of a plan to encourage more people to visit more often. RTN says 59 percent of the people who inquire about visiting Cincinnati end up doing so, spending on average $862 per
four-person party. "Our research tells us we are reaching the right consumers with our message," says Linda Antus, RTN president.
Writer: David Holthaus
Source: Jackie Reau, Game Day Communications
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