Sure, the grass is always greener on the other side. But a new Web site is meant to create the awareness that the grass belongs to all of us and we need to take care of it.
The Web platform, launched by
Kaleidoscope, a Cincinnati-based product design and development firm, is meant to spark a community-wide conversation about issues of relevance to the entire community. It's called
The Greener Grass, and Kaleidoscope says the site is meant to be a a way of "collaborating to design a better future." Kaleidoscope strategists and others interview experts about what they consider seven of the most important aspects of our collective future: health and wellness, energy, family and community, leisure and entertainment, education, globalization, travel and transportation.
Each unit in The Greener Grass follow this format: four of five weeks of interviews and research, followed by analysis, and finally the company's concepts for products and services that embody the key findings from the research. This month, the leisure and entertainment process begins. "As product developers, it's what we do every day for our clients, and The Greener Grass gives us the opportunity to apply our skills toward designing a better future for all of us," the firm says.
Writer: David Holthaus
Source: Finn McKenty, Kaleidoscope
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