ThinkVine is too busy helping consumer goods companies grow to worry about the economic crisis.
A Cincinnati-based marketing intelligence firm, ThinkVine has developed a knack for helping consumer goods companies cut spending and increase revenues – a valuable thing; especially in an economic pinch.
Recognizing this,
Gartner, a global leader in IT research and consulting, has named ThinkVine one of four global "Cool Vendors" for consumer goods in 2009.
"We are excited to have been chosen by Gartner as a cool vendor," says ThinkVine founder and CEO Damon Ragusa. "As the report points out, consumer goods companies have never faced a greater need for better tools to understand the impact of advertising and promotion in the face of economy-driven shifts in the marketplace."
In this report, Gartner showcases four vendors around the world who use cutting edge technology to help consumer goods manufacturers thrive.
Since its founding in 1999, ThinkVine has been helping some of the world's most esteemed companies refine the focus of their marketing and advertising, making sure its aligns with consumer behavior.
ThinkVine's most prized arrow in its quiver is an application called The Emerging MarketplaceTM that offers a simulated environment reminiscent of the real world where consumers and marketing mix.
ThinkVine shows no signs of slowing down either.
In the last 12 months its employee base grew from four to 14.
Writer: Jonathan DeHart
Source: Robert Coy, CincyTech USA, ThinkVine
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