On March 6, Cincinnati's
Tata Consultancy North American Delivery Headquarters will host the
US Department of Commerce in a presentation entitled:
Selling to India: Opportunities Await.
As
home to the world's second largest population and a rapidly growing
middle class, opportunities for business in India are seemingly
infinite. Cincinnati corporations stand to benefit from this growth.
"There
are great opportunities, but it is important for Cincininati firms to
do the research to find out if selling to India fits their strategy,"
says Kara Sweeney, international trade specialist,
U.S. Commercial Service – Cincinnati.
Indian
social customs – particularly within their caste system – as well as
cultural differences with regard to business protocols and a slow
decision making style are a few of the numerous considerations that
should be understood before shipping products across the globe.
This is where
Selling to India serves as an invaluable tool to local businesses.
The
program features an impressive line-up of business leaders and India
experts speaking to the financial, legal and cultural considerations
necessary to understand within the Indian market.
Presenters
include Consul General of India-New York, Prabhu Dayal; Dr. Abdul
Quader Shaikh, Senior International Economist, US Commercial Service,
US Department of Commerce; and Abid Ali Z. Neemuchwala, Vice President
of Tata Consultancy Services.
"By attending our March 6th event,
local businesses can find export resources to help them determine if
India is the right market for their company and provide the tools to
assist them in positioning themselves for success," Sweeney says.
For more information or to register, visit
here.
Writer: Jonathan DeHart
Source: Tata Consultancy Services, Kara Sweeney, US Commercial Service
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