Even corporations blog.
Cincinnati-based barcode innovator and automated data collecting powerhouse,
General Data (GD), will be in Boston this March where they will cover the 98th Annual
United States and Canadian Academy of Pathology (USCAP) Conference via their
health care blog.
"I
think corporate blogging will continue to emerge as an increasingly
important communications venue for corporations to their customers,
industry and the world at large," says Ralph Moher, GD's Vice President
of Marketing. "We've received a tremendous response from our blogging
efforts in the health care arena."
Moher does not see this as a
fad. "The fact that its timely, easily accessible, and facilitates
conversations between and among companies and customers makes it
indispensable, in my view," he says.
This will be GD's third blogcast of a major medical conference. In 2008 GD blogged and exhibited at the
National Society for Histotechnology Symposium/Convention and the
Advancing Practice, Instruction and Innovation through Informatics Conference.
But blogging is just one aspect of General Data's presence at the conference.
"We'll be showcasing our
ID/Positive family of identification and error-proofing systems for pathology
labs,"
Moher says. "This technology helps labs use barcoding to positively
identify and track tissue specimens through their processes, thus
assuring the right specimen is always matched to the right patient and
the proper case."
Cincinnati is replete with medical
technology and research leaders; something General Data's
representatives will showcase at the USCAP Conference.
"General
Data is one of the world's foremost leaders in this area, and I expect
great deal of interest in our ID/Positive systems from the attendees at
this conference," Moher adds. "Cincinnati has always been known as a
center for medical research and innovation, and we are an example of
Cincinnati's growing contribution to the advancement of health care
IT."
Writer: Jonathan DeHart
Source: Jill Isaacs, Ralph Moher
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