You've probably heard of boutique hotels, boutique clothing and even
boutique bowling
but a Mason physical therapist turned fitness coach has turned a
workout concept called "Bikini Bootcamp" into a locally-owned boutique
fitness center for women.
Melissa Maston, a longtime physical
therapist, began coaching the Bikini Bootcamp in a small gym her
husband built for employees of his Mason-based company
Matson Money.
"The
employees didn't really use it during the workday. I thought we could
open it to the public and started the Bikini Boot camp for women," said
Melissa who became a certified fitness coach in early 2009. "It went
crazy, and within a year it was time to expand."
Bikini Boot
camp is an intense, high calorie burn fitness class that mixes cardio
and low weight training. The class proved so popular that Melissa
expanded her offerings, and in April opened Keep It Tight fitness in a
former sofa express in Symmes Township.
Keep It Tight fitness is not a typical gym. It's highly structured and focused, and is tailored to each member's goals.
"It's
not the type of place where you just come in whenever you want and
exercise by yourself. You make an appointment, and we work with our
girls one-on-one, talking to them about specific goals they want to
accomplish," Melissa said.
The 6,000 sq. ft. fitness center has
a variety of classes, and a hot yoga studio in addition to cardio
equipment. The center has three employees and includes nutrition
counseling.
Membership ranges from $75 to $399 a month,
depending on how many times a week members want to work out. Classes
are geared toward specific goals and include names like Tight Tummies,
100% cardio, Hot Power Lunch and Chick Power Hour.
Keep it Tight
also uses the web to keep members on track with videos of exercises
that can be performed at home, nutritious recipes, suggestions for
beauty products and a place to download music playlists from classes on
iMixes via
iTunes.
Melissa
believes the center's focus on pushing members to get results, and its
women-only atmosphere is appealing to members who are willing to pay
higher prices than a traditional fitness center.
"We have women who belong to other fitness centers, but just don't feel like they get those results without help," she said.
Writer: Feoshia Henderson
Source: Melissa Matson, owner Keep it Tight Fitness
You can follow Feoshia on twitter
@feoshiasoapbox
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