Xavier student Angela Santarpio had always wanted to own her own business. The dream materialized sooner than expected in
Santarpio Design.
Santarpio Design, which she describes as a "down-to-earth" graphic design company for small businesses and individuals.
Having another year to go on her marketing and art studies degree at Xavier was no obstacle.
"It wasn't until recently that I saw a way to combine my entrepreneurial dream with art," said Santarpio. Friends and family approached her to help with brochures and other graphic needs, and she realized she loved the process of meeting with people face-to-face and creating an image that made the statement they desired.
"The idea of designing for individuals, rather than advertising firms, really appeals to me because it’s so much more personal. You get a little peek into someone else’s life or business as they trust you to help make their ideas come to life," she said.
Set to launch June 1, Santarpio has worked to build awareness of her business on
Facebook and Twitter. The website has a feminine vibe, but communicates the company’s abilities with clear, strong images and language.
Although Santarpio Design specializes in custom, affordable event invitations and stationery, they can provide business cards, brochures, and the like for small businesses. Santarpio provides digital-only products for email distribution, as well as traditional printed designs.
Angela and her mother, Lauren Santarpio, are the founding partners of the firm. Lauren's freelance photography experience gives her an eye for what looks good; she also holds a leadership role in a charity that designs and makes quilts for children in need. Kevin Santarpio, Angela's father, is an engineer and entrepreneur who gives practical and tactical advice.
Santarpio Design plans to collaborate with Jennifer Nally, a wedding hair specialist, to market wedding invitations at competitive prices.
"We are still evolving and finding our footing in the overcrowded design market," said Santarpio.
Written by: Elena Stevenson
Source: Angela Santarpio, Partner, Santarpio Design
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