Strata-G Communications now sports six shiny rocks – Diamond Awards, that is.
Strata-G, one of Cincinnati’s largest integrated marketing communications agencies, impressed the Public Relations Society of America (PRSA) – East Central District enough to secure five first place awards and one Award of Achievement at this year’s Diamond competition, held in the PRSA’s West Virginia chapter.
The PRSA recognized Strata-G’s high caliber of work across several categories: public service, community relations and integrated communications, among others.
“We have a pretty broad mix within the PR group,” says Jon Reischel, Director, Public Relations and Business Development. “In our department, we’ve gone from four people, up to ten, in the past two and a half years. Having a bigger team with that kind of diversity allows us to be more attractive to a wider array of clients.”
Strata-G did their award winning work for several clients, including the Clifton Cultural Arts Center, Gold Star Chili, Toyota Boshoku, Northern Kentucky Tri-ED, TimberTech, Bosch Accessories and Avery Graphics.
Reischel attributes Stata-G’s success to their out-of-the-box style of creative consulting.
For example, one client, Gold Star Chili “has been receptive to a different approach [to PR]. The work that we’ve done for them has landed outside of the traditional definition of PR, which is fun.”
This non-traditional PR campaign was titled Active in the Community. Strata-G leveraged Gold Star’s previous work with fire fighters, and the profiles of franchises in the community to engage customers, by asking them to donate movies, which Gold Star sent, along with surplus chili, to troops with local ties stationed in Kuwait.
Dinner and a movie served.
Alongside great media coverage and community recognition for the campaign, Gold Star “got a bunch of fans in Kuwait,” Reischel says.
Out of more than 150 entries in this year’s Diamonds competition, Strata-G was the only PRSA Cincinnati chapter firm to score multiple awards, and won more first place awards than any other competing company.
This is no mean feat.
The PRSA – East Central District is composed of 15 chapters, spread between six states: Indiana, Kentucky, Michigan, Ohio, West Virginia and eastern Pennsylvania.
More information about Strata-G’s extensive offering of services can be found here.
Writer: Jonathan DeHart
Source: Strata-G Communications
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