Even in the digital age, location is critical to a branding business.
Resource Interactive, a leading Columbus-based digital marketing firm, recently opened a Cincinnati office on Pete Rose Way.
Chief Operating Officer Nancy Koors named recruiting and Procter and Gamble business as top motivators for Resource Interactive's local expansion. "I live in Northern Kentucky, and there's a lot of talent in that market." A third office is slated to open by the end of February in Palo Alto, California.
Koors explained that the Cincinnati office currently houses ten, but has room for thirty. "We're hiring more personnel across the board - everything from account strategy, to creative, to insights planning."
CEO Nancy Kramer founded Resource Interactive in 1981, just five years after graduating from Ohio State. The agency's clients include Apple, HP, Victoria's Secret, Coke, and LLBean. Two leading marketing books,
The Ten Demandments: Rules to Live By in the Age of the Demanding Consumer and
The Open Brand: When Push Comes to Pull in a Web-Made World, were written by Kelly Mooney, Resource's Chief Experience Officer.
Resource Interactive specializes in unique ecommerce solutions like mobile marketing and augmented reality 3D video models. "We're looking at new devices, such as Apple's Tablet and Amazon's Kindle. How can brands utilize these technologies?" said Koors. A Resource innovation called Off the Wall allows companies to build a fan base on Facebook, then offer special deals and purchasing on the company's Facebook wall.
Business First, the Ohio Chamber of Commerce, and the Wall Street Journal have recognized Resource Interactive as a "Best Place to Work." This reputation gives Resource a powerful recruiting reach, and bodes well for the future of creative advertising in Cincinnati.
Koors had worked for leading regional ad agency March First before it went out of business, and relishes being on the leading edge again with Resource.
"For me, personally, it's fun to offer a presence in this market."
Writer: Elena Stevenson
Source: Nancy Koors, Chief Operating Officer, Resource Interactive
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.