Through her experience working in finance for small and medium-sized businesses as the founder of
Capital Logic, Anisha Bradley realized that many business owners could use help creating plans for business sustainability and growth.
That's why she decided to launch
Engaged 360, an online company that offers classes in everything from business plan writing to marketing and strategic planning. The company officially went online in November, and Bradley just held an event at the
Cincinnati Regional Chamber outlining her services to potential clients.
Engaged 360 charges user companies an annual fee based on company size and the level of services they require. Membership is open to students, individuals and any sized company. Services offered include live-web based classes, online member forums, complementary marketing, accounting and legal services (at an extra, but discounted rate) and more.
The top membership level features a facilitated in-person networking group that matches members with potential business partners and resources.
"What I find is a lot of businesses don’t have a solid foundation on which to build their businesses, whether that's marketing or customer service. So we decided to put this together. It's not just the classes that are beneficial, but it's also getting a chance to network with other members," said Bradley, who lives in North Avondale.
Engaged 360 has curriculum developed in-house and in conjunction with outside companies, Bradley said. She has a degree in marketing and accounting and worked as a tax consultant for
Deloitte and Touche and
Ethicon Endo-Surgery. She founded Capital Logic, a financial management company, in 2008.
Bradley will operate Engaged 360 solo until she has enough members to bring on additional help, Bradley said. Classes are set to start the third week of January. Though they are online, classes are designed to be hands on.
"For instance, if they are taking a business plan class, by the end of the class they will have one they can take to the bank," Bradley said.
Writer: Feoshia Henderson
Source: Anisha Bradley, president Engaged 360
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