The Circuit, Greater Cincinnati's IT Association, has a new partner in online market research that allows the region's consumers to give product opinions, earn dollars and give back to their favorite nonprofit.
The Circuit recently partnered with
Op4G (Opinions for Good) a national, online market research company that gives members cash for their feedback. Op4G also helps fund nonprofits by requiring members to contribute at least 25 percent of those earnings to their favorite nonprofit.
Op4G is working with The Circuit's membership to get Cincinnati area opinions, but the site is open to anyone interested in the market research program. This is the first time The Circuit has worked with a market research company. As a nonprofit itself, The Circuit also benefits from the partnership, said President Jim Cunningham.
"We're promoting it to our members, and we can make money off it. Op4G will pay the individual who takes the survey, then part of it goes to a nonprofit like us. We're also interested because it's an IT-based business," Cunningham said.
Op4G's panel is comprised of non-profit supporters and organization from across the country, including alumni groups, civic organizations, charities, and others. Organizations needing consumer insight to improve their marketing decisions turn to Op4G to conduct research among Op4G's members who have agreed to donate a minimum of 25 percent of their compensation to their choice of non-profits.
"We are always looking for ways in which our organization and members can make positive contributions to our communities, and Op4G provides a simple and effective program that can serve as a catalyst for fund-raising efforts for The Circuit and a variety of local non-profit organizations," said Cunningham.
The Circuit is the information technology association for the Cincinnati and Northern Kentucky region and is dedicated to raising awareness for the region’s growing IT community by providing support and services for local technology professionals, companies and institutions. The association’s growing membership consists of a variety of professionals and organizations representing all areas of information technology.
Writer: Feoshia Henderson
Sources: Jim Cunningham, The Circuit and KWPR
You can follow Feoshia on twitter
@feoshiawrites
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.