Game Day Communications, a sports and entertainment PR firm, has launched an innovative new division that will allow sports teams and groups to connect to fans.
The Cincinnati company's research-based Sports Fan Development Institute is a program that helps sports teams understand their fan base, as well as grow that fan base through engaging direct marketing.
Game Day unveiled the program recently at the New Orleans TEAMS 2009 Conference & Expo, an international event.
"We like to think of the Institute as a think tank for athletics programs and events,” said Game Day Communications CEO Jackie Reau. “Now more than ever, sports teams and events can engage their sports fans with experiential programming, access to athletes and direct marketing opportunities, thanks in part to the social media phenomenon. We want to help programs pack their house with happy sports fans using a strategic approach."
Among services the company will offer is a sports fan experience audit, sports fan profile, social media strategies and media coaching. Find out more here.
Game Day Communications was founded in 2002 by Reau and former ESPN anchor Betsy Ross. Clients include the Cincinnati Reds, Duramed Futures Tour, Flying Pig Marathon, Greater Cincinnati Sports Corporation and the Marvin Lewis Community Fund.
Writer: Feoshia Henderson
Source: Game Day Communications
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