In a world where marketing images are everywhere, it takes something a little different to get a client’s attention. Downtown Cincinnati's Openfield Creative leaves no rock unturned in finding that special ingredient.
Openfield’s partner and creative director Brian Keenan describes Openfield as “a one stop shop for all things visual,” including interactive web communications, brand identity, and print communications.
Keenan notes how the team’s broad experience in visual brand identity is paired with keen technical knowledge.
“We can build what we envision. We recently brought on a senior database developer and applications developer. Most of our people are a hybrid of designer and programmer, so our Web sites are built to work well.”
Openfield’s sphere of influence has quickly expanded beyond the business world. The company created the visual branding for OnInnovation.com, an online oral history project compiled by Detroit’s Henry Ford Museum. At the site, users can see video interviews with society-shapers as diverse as Bill Gates and Martha Stewart. Openfield also is part of a large planning group for atetv.org, a web-based television network that will encourage technical careers among American youth. “We keep hearing we are behind on technical education, and atetv.org addresses that.” By creating the brand identity and website for atetv.org, Keenan sees the national impact of Openfield’s work.
Making an impact on the local level, Openfield also is part of the Rusty Ball. This charity event, hosted by popular cover band The Rusty Griswolds, grew out of many benefit requests for the band. “We at Openfield were seeking a charity to support, so we do all the website building, design, and marketing for the Ball.” The Rusty Ball takes place on Nov. 21 at the Duke Energy Center.
Openfield was founded in 2006 by Keenan, Brandon Blangger, and Josh Barnes, who established a solid rapport while working for another company. “We like a broad mix of work, and have concentrated on bringing on senior people in these first few years for a talented, strong, mature team.” Keenan added, “What people like most about us is that we’re down-to-earth, but also bring a high level of creative strategy and execution. We have no sales force except our clients. Our vision is letting the work speak for itself.”
Much like the green field pictured on their home page, Openfield’s partners and staff exemplify a business model of high quality, organic growth. Their balanced approach to digital-age marketing positions them to expand their vision’s reach in Cincinnati and beyond.
Source: Brian Keenan co-founder Openfield Creative, www.openfieldcreative.com, www.OnInnovation.com, www.atetv.org
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