CincyChic, Cincinnati’s sole online-only publication for women, has enlisted the help of Eisen Marketing Group, Cincinnati’s largest public-relations firm. In addition to helping CincyChic publicize its work in the city, EMG president Rodger Roeser hopes to bring national attention to the business and its creator, Amy Storer-Scalia.
“Roeser felt that the story elements—my being 25 when starting CincyChic, one of the youngest CEOs in the city—would be appreciated on a more national scale. Since Oprah seeks to highlight positive stories with women, an appearance on her show would be the ultimate goal,” said Storer-Scalia. Recently, EMG assisted with highlighting CincyChic in a national magazine for PR professionals. “Because our publication is a niche market, we have to go about publicity in a different way.”
CincyChic plans a variety of local events that work synergistically with the articles and social networking applications on the website. Cooking classes, lunch-and-learns, charity events, and more allow professional women to connect and engage with the community. Storer-Scalia is particularly excited about Bras with Flair on the Square, coming up on September 30. The second annual event draws attention to breast health by inviting women to decorate bras and make donations to the American Cancer Society. Bras will be displayed on Fountain Square, in keeping with CincyChic’s downtown focus.
Storer-Scalia welcomes EMG’s expertise. "I have a publication to run, which is involved in so many things. Roeser and his team are able to provide to Cincy Chic a focus and a firepower that honestly just makes my day a little easier. The EMG team is creative, resourceful and most importantly, extraordinarily efficient and hard working,” said Storer-Scalia.
EMG’s president shares Storer-Scalia’s enthusiasm for the partnership. "If you have ever met Amy, you know that her enthusiasm and her drive are contagious,” said Roeser. "She is an amazing story, and proof positive that drive and determination can produce powerful results. It is truly an honor to have been selected to assist Amy in the goals she has set forth for herself, her publication and her clientele."
Storer-Scalia hopes that increasing CincyChic’s visibility will position the publication for future syndication. A new issue of CincyChic is published each week; 16,000 subscribers receive a weekly e-newsletter. By providing lifestyle know-how with social awareness and flair, CincyChic is poised for growth, bringing greater visibility to our city.
Writer: Elena Stevenson
Source: Amy Storer-Scalia, CincyChic Editor-in-Chief and Publisher; PRNewswire; www.prleap.com
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