P&G's 'Clean Water Blogivation' targets female bloggers for expedition to Africa, 15K to charity

Procter & Gamble has teamed up with Changents.com for its new 'Clean Water Blogivation' contest asking female bloggers to offer stories on why they'd like to go to Africa on a clean water expedition with P&G Children's Safe Drinking Water Program.

The contest was unveiled at the 2010 BlogHer women bloggers' conference in New York City earlier this month. Bloggers can sign up and tell their stories about why they support the cause of bringing clean water to struggling areas here.

The contest runs through Aug. 27, and bloggers can rally supporters to vote for their blog as the best. For each vote cast, P&G will donate a day's worth of drinking water (2 liters) to a person in need in a developing country. As expected, the contest has a heavy social media component that makes it easy for bloggers to share their stories through Twitter, Facebook, MySpace and email to drive votes.

The blogger who gets the most votes will get to take a weeklong trip to Africa in the Fall of 2010 with P&G Children's Safe Drinking Water Program and program director Dr. Greg Allgood. The prize includes round-trip coach flight from the major airport nearest the winner's home and accommodations and round-trip ground transportation.

"P&G is committed to touching and improving lives of people around the globe, and providing clean drinking water to as many people as possible. I'm proud that we can build on the success of P&G's Children's Safe Drinking Water program to connect real women who care about water issues with the tools and resources they need to become change agents for clean water," Dr. Allgood said.

In addition to the trip, P&G will also make a $15,000 donation in the winner's name to her favorite nonprofit drinking water charity.

"Through the stories of our real world partners, like Alie Eleveld of the Safe Water Aids Project (SWAP) in Kenya, we hope to inspire and enable other women to share their stories and improve lives," Dr. Allgood said.

There are several compelling stories posted on the site, including one from Stephanie Weaver, who at 22 started her own clean water nonprofit "A Drink for Tomorrow."

Weaver writes: "After reading the article on CNN.com, I immediately started researching the issue further and learned that $30 can bring clean water for life to someone who is suffering greatly - meaning that $60 I might spend on a few drinks and a dinner could instead provide a lifetime of health and life to TWO people in great need. Upon realizing this, I became frustrated and disappointed in myself for going 22 years without realizing the scope and urgency of this issue and for using my good fortune to further benefit myself rather than those less fortunate than me. I became inspired to start using what I had to help those who had not, and to encourage others to join me."

You can read other stories or tell your own HERE.

Writer: Feoshia Henderson
Source: Procter & Gamble

You can follow Feoshia on twitter @feoshiawrites 

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