The United Way of Greater Cincinnati raised funds and community awarness through a social media driven fundraising campaign to purchase diapers for local families.
The campaign “Give 5 – Diaper Drive” relied on Facebook, Twitter, email and other online social networking sites, asking individuals to donate $5 to the United Way for the purchase of diapers for families in need. Donors, in turn, were asked to spread the word by sharing news of the drive with friends on the socal networking sites.
Diapers were distributed on Father’s Day as part of the United Way’s 2009 Day of Action initiative. The campaign started May 5 and will wrap up at the end of the month.
“We had some families who not only wanted to support the Diaper Drive financially, they wanted to give their time, too,” says Mike Baker, manager of strategic resources, United Way. “Sunday volunteers will do their part to help support local families and babies in need in the rough economy.”
Adult and children volunteered to organize diaper boxes and children made cards and decorated for the bags for families that will receive them. Diapers purchses so far were distributed to a host of social service agencies Sunday at the Red Cross warehouse in Blue Ash.
Writer: Feoshia Henderson
Source: Katy Crossen, United Way of Greater Cincinnati
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