The Covington Artisans Enterprise Center will host a series of free lectures throughout July featuring area marketing experts who’ll give advice to Greater Cincinnati’s creative business owners on harnessing the power of PR.
“Most small business owners are so busy running their business that it can be difficult to think like a customer. These lectures will offer people insight and advice that will enable them to start thinking about ways they might enhance their actual product offering, or just the customer experience. It will help them to understand how to communicate their offering to potential clients,” said Covington Arts District Manager Natalie Bowers.
“Monday Marketing Masters” starts July 6 at the Artisans Enterprise Center, 25 W. Seventh St. The Artisans Center is in the heart of Covington’s Arts District, created as a place where the creative class can live, work, and play.
“The series is geared toward small business owners and sole proprietors, particularly those within the creative sectors, including galleries, craft shops, boutiques, etc.,” Bowers said.
Lectures are every Monday in July, starting at 6 p.m. It’s hosted by the Artisans Center and the Covington Business Council. The speakers, all members of the American Marketing Association, will talk about traditional marketing including how to use market research to better understand customers. Others will talk about best using emerging social media outlets including Twitter, Facebook and MySpace.
The lecture schedule follows:
Monday July 6th, 6 p.m. ‘How to Utilize Marketing Research’
Andy Noller, lecturer at UC and Board Member of the Cincinnati Chapter of AMA, talks about realistic ways to utilize marketing research to better understand your market and your customers. You’ll also learn how marketing research is critical to your business strategy, future growth, and yes, working smarter.
Monday July 13th, 6 p.m., ‘PR Means Planning (done) Right’
Pat Frew, Communications Director for the Northern Kentucky Convention & Visitors Bureau and Past President of the Cincinnati Chapter of AMA, discussed how Public Relations continues to evolve as technology and social media dominate society. With change comes the need to strategically determine the goals of your enterprise and key messages that can be translated into successful tactics for your organization.
Monday July 20th, 6 p.m., ‘Find, Win, and Keep Customers’
Scott Jacobs, Elaine Suess, and Tim DeRosett from Harvest Consulting, whose clients include General Motors, P & G, Luxottica Retail, Time Warner Cable, share real life methods to help your company/organization Find, Win and Keep customers, focusing on ways to use your energy for specific activities. We'll talk about where to start if you don't have a strategy or what you can do to refine the one you already have.
Monday July 27th, 6 p.m., ‘Twitter, Facebook, MySpace: How Can They Help My Business?’
Pete Healy, Director of Crowbar Marketing, helps companies build brands that captivate consumers. Take a look at the most popular social media sites, how to join them, and how to use them to build your business. We’ll take a practical down-to-earth approach, and look at how even the newest and smallest businesses can benefit from the same best practices in social media as famous companies like Zappos and Amazon.
Writer: Feoshia Henderson
Source: Natalie Bowers, Covington Arts District Manager
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