Cincinnati-based consumer product powerhouse
Procter & Gamble is testing the online retail world with the launch of a new eStore.
P&G launched a pilot eStore this month, along with e-commerce company
PFSweb, Inc., which is experienced in working with Fortune 1000 and Global 2000 companies.
The pilot is being tested with 5,000 consumers and a full launch is planned for the spring.
The eStore will feature P&G brands, but the site will be owned and operated by PFSweb. The companies will work together to test new marketing concepts and programs to that will be tested through the eStore.
"We are very excited about the store's potential to reach more consumers and create new online experiences and innovations that build our brands online," said Kirk Perry, P&G's Vice President, North America.
P&G products are known worldwide and brands include Pampers, Tide, Always, Pantene, Mach3, Crest, Gillette, Braun and Fusion. With corporate offices in downtown Cincinnati, the company has 135,000 employees in 80 countries.
The eStore is an effort to strengthen relationships with consumers and will integrate social media and cross selling capabilities among other new efforts.
"With each new product category comes the opportunity to develop and test marketing, selling and retention concepts. In working with P&G on our eStore, we're looking forward to uncovering new insights and innovations that deliver on the potential of e-commerce as a powerful sales channel for a wide range of consumer products," said Mark Layton, PFSweb's CEO.
Writer: Feoshia Henderson
Source: P&G Public Relations
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