Girlfriendology.com founder Debba Haupert won the $10,000 top prize for her winning social media marketing idea in a national company's contest.
Haupert, of Cincinnati, was one of five finalists chosen from across the country who presented ideas to promote
Genesis Today, an Austin, Texas-based health food product developer.
Haupert has a background in corporate marketing, and has worked for Fortune 500 companies including Honda, Acura and BMW. In 2006, she founded Girlfriendology.com, a multi-media Web site founded on social networking, friendships, discussions and women-centered business and activities.
Her winning idea is based on the
"flash mob" group concept where people work together to get healthy, in part by using
Genesis Today products. The "mobs" will compete against each other and the winners will get a form of recognition by Genesis Today. The plan will become part of the company's marketing and social media strategy.
“Girlfriendology.com is all about helping women improve their lives, so it’s a real thrill for me to work with a company with a shared vision,” said Haupert. “I’m looking forward to helping them explore the world of social media in some new, exciting ways.”
Haupert originally submitted the contest idea in October. In
January, she and the other finalists went to Austin to present their ideas in person making live presentations to a panel consisting of social media experts, bloggers and Genesis Today representatives at their Austin headquarters.
Writer: Feoshia Henderson
Source: Genesis Today
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