Boot Camp Digital expands, CEO publishes The Social Media Field Guide

Business continues to grow for Cincinnati Social Media expert and entrepreneur Krista Neher whose company Boot Camp Digital has expanded with a new space in Over-The-Rhine.

The space, at 1600 Main Street, can hold up to 50 people for seated training or up to 100 for a meeting or other event. The new space now allows Neher to offer her signature social media marketing workshops and corporate training on site.

"We opened our first office downtown a year-and-a-half ago," Neher said. "We wanted to have a space were we could provide a best-in-class learning environment."

The nearly three-year-old company works with large corporations and startups (and everything in between) with the aim of getting their "digital marketing in shape." She offers onsite training sessions ranging from social media campaigns and micro blogging to SEO and community management. In addition to her work with P&G, she also does social media programs for ad:tech, the largest international digital marketing conference.

Before opening the new space, Neher would accommodate larger groups at their workplace, or book a facility in the city.

The space can also be rented for meetings, corporate events, training seminars or workshops.

If you want to get a peek at the new digs, Neher will be holding an Open House Jan. 27 from 5:30 - 8 p.m.

While there, she'll be signing copies of her new book "The Social Media Field Guide." It offers business owners a guide to crafting an effective social media platform for their particular business.

"I've trained thousands of people, and I have found two prevalent issues. (Business owners) don’t approach social media strategically; they get on Facebook or Twitter because someone tells them to, and don't really plan a strategy for the medium. Also, they don't understand the full social media landscape and what works best for them."

The Social Media Field Guide aims to help business owners get the most out of a wide variety of social media applications, from blogs, Facebook, discussion forums and video.

For example, a doctor may not want to turn to Facebook to interact with patients, she said.

"People may not be comfortable interacting with a doctor on Facebook. It might be better to write a blog where people can read information and not comment, or comment anonymously," she said.

You can buy Neher's book on Amazon here.

Writer: Feoshia Henderson
Source: Boot Camp Digital CEO Krista Neher

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