Architecture + Design

Building strong communities through Charitable Words

It only took Tom Callinan a few months to realize how much he missed the community and connections he had built in Cincinnati.  Callinan—who served as editor of the Cincinnati Enquirer for eight years and then as the McMicken Professor of Journalism at the University of Cincinnati’s journalism program—tried to retire, but the lifestyle just didn’t work out. He traveled to his home in Arizona with the intention of finally taking a break from his long-time career as a communicator. He took up golfing to occupy his time, but he says it simply wasn’t rewarding.  “I just woke up one morning and thought, ‘I love Cincinnati,’” says Callinan. “One of the gifts of being the editor of the paper is you get to know a lot of people. So connections are currency, and I know people, so what can I do to put that to good use?”  So Callinan returned to Cincinnati and founded Charitable Words, an organization that functions as an intern-placement program, which helps students gain real-world job experience as they put their skills to use at small nonprofits in the community. Then they, too, can better fulfill their missions and strengthen their messages.  “What I see in the nonprofit world is there’s such a need, but the audience is so fragmented—you can’t just get a story in the paper, and Twitter and Facebook have become noise, so communication’s really essential,” Callinan says.  One of Charitable Words’ most recent matchups, and the one that Callinan is most proud of, is the pairing of Charitable Words Scholar Tia Garcia, a UC student who works as the multimedia editor at The News Record, with Melodic Connections, a local nonprofit that provides music therapy to students with special needs.  “They have this wonderful program—not a lot of people know about it—and what a wonderful story to tell," Callinan says. “It’s just an amazing matchup to me because it’s small enough that she will make a huge difference, and I just love it. I’m not sure there is another internship program that thinks that way.”  Callinan’s aim is to turn Charitable Words Scholars into a community—a family—that will function as a microcosm of what he, and others from outside the Cincinnati area, view as the makeup of this city.  “I moved here from Phoenix, and the term I use is, ‘That was a crowd, not a community,’” says Callinan. “A lot of people doesn’t make a community, and here, it’s amazing. Every place I go, I tend to know someone. It’s like a small town, but it’s not. It’s a metropolitan area.” At workshops and presentations across the country, Callinan says Cincinnati is recognized as a “really special place,” with a model that other cities look to replicate, for the purpose of achieving social change through collective action.  “It really strikes me as I travel around," Callinan says. "There’s the old cliché that people in Cincinnati don’t appreciate how good they have it; they’ve got inferiority complexes and whatnot, but people who move here are astonished at how wonderful the city is and that anyone would think it’s not a world-class city." There are currently six Charitable Words Scholars, but the vision is that there will be hundreds. In the coming months, Callinan will form an advisory board with professionals from a variety of industries who can serve as mentors to interns so they can better achieve nonprofits’ missions; and Charitable Words will become much more than an internship-placement program that serves community organizations.  “What I’d like to do is become a family,” Callinan says. “We’d have an annual service day; maybe we’d have a party. These Charitable Words Scholars would stay together over the course of time, network as friends and continue to make a difference. That’s my wish for it.”  Do Good:  • Connect with Charitable Words by liking and sharing its Facebook page. • Contact Charitable Words if you're seeking an internship and have a passion for humanitarian efforts. • Reach out to the organization if you would like to support an intern in his or her placement. By Brittany York Brittany York is a professor of English composition at the University of Cincinnati and a teacher at the Regional Institute of Torah and Secular Studies. She also edits the For Good section of SoapboxMedia. 

Latest in Architecture + Design
OTR Community Housing works to build inclusive neighborhood

While Over-the-Rhine makes weekly headlines with its redevelopment renaissance, the neighborhood remains the home base for thousands of residents, many of whom can’t afford to be patrons of new restaurants and businesses. Over-the-Rhine Community Housing seeks to sustain an inclusive and diverse neighborhood, where longtime residents feel comfortable and confident that they will always have a home in OTR, even if their community continues to draw more and more people to the area.   Since 1960, the population of OTR has steadily decreased, falling from 30,000 to just shy of 5,000 residents. However, between the years of 2007 and 2010, the population increased by about 40 percent. That shift does more than fill apartments and condos. With a rising population comes higher property values and higher real estate taxes, all of which makes it more difficult to provide affordable housing to those who can’t afford market prices, says Mary Burke, executive director of OTRCH.   “Do we charge higher rent, or how do we close that even larger gap?” Burke asks. “So we want others—decision makers, power brokers—to work with us to figure that out. How do we maintain affordability in this neighborhood so that it can remain diverse going forward? It really will take some creative thinking and creative strategies.”   OTRCH currently provides safe, affordable housing to residents—half of whom earn less than $10,000 per year.   “Shelter is a basic human thing that people need, and being able to help an organization create more affordable places to live and be a part of is why it’s important,” says Brittany Skelton, OTRCH volunteer coordinator. “In Cincinnati, we have 300,000 people in our city limits, and about 100,000 live in poverty, and there isn’t enough affordable housing to go around.”   If there isn’t enough affordable housing to go around, the question remains: where will residents go if they can’t afford a place to live?   “People have low wages," Burke says. "Where are they going to rent that’s safe and decent and where they can build a community? If we close the door of OTR to affordable housing, where are people going to go? There’s an opportunity here to demonstrate that low-income, middle-income, high-income [individuals] can live together—not that they all have to be best friends and that there won’t be some disagreement now and then—but that it can work. Property values increase, people get along. There’s an opportunity.”   Moving forward, OTRCH will need community support, but Burke is confident that OTR can be a welcoming and inclusive community for all individuals. She’s already seen that happen as a result of the Washington Park renovations.   “The programming has made it feel like everyone’s welcome, and it’s not for some kind of separate culture or community,” she says.   Burke’s hope is that the urban redevelopments of OTR do not have to lead to the displacement of the community’s long-time residents. They shouldn’t feel pushed out, she says.   “It would be like any of us who have roots somewhere," says Burke. "You just love it and want to stay there. I’d like the new folks moving in to appreciate that. There’s just a value in living with difference and extending your world to include diversity.”  Do Good:  • Get involved with OTRCH by volunteering to renovate houses or research grant information. • Donate money or items to help OTRCH continue to promote and fulfill its mission. • Like the organization on Facebook, and share its page with your friends.  By Brittany York Brittany York is a professor of English composition at the University of Cincinnati and a teacher at the Regional Institute of Torah and Secular Studies. She also edits the For Good section of SoapboxMedia.   

Univision Marketing VP: If you want to grow your business, target Latino consumers

With the explosive growth of the United States' Latino population, marketers can no longer think of Latinos as a niche market. If businesses want to grow, Latino customers must be integrated into all stages of marketing, not added as an afterthought. That's the message Chiqui Cartagena, VP of corporate marketing at Univision, brought to the January luncheon of the Cincinnati Chapter of the American Advertising Federation. The luncheon was held at the Covington Radisson. She brought a few stats to back her up: Latinos saw 56 percent population growth since the last census1 in 4 births today is to a Latina mother100 percent of population growth of adults 18-49 in the next 10 years will come from Hispanics"There are 1.5 million new Hispanics joining the marketplace every year," Cartagena says. "Hispanics are now 17 percent of the population and soon will be 30 percent. The general market is the Hispanic market." Univision, with major operations in New York and Florida, has the largest Spanish-speaking television audience in the world. The growing station often rivals the country's major television networks and is available by cable and satellite. Cartagena is the author of "Latino Boom! Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market." The 25-year marketing and media veteran has developed, launched and lead some of America's successful Spanish-language consumer magazines, including People en Espanol. Instead of reaching out to Latinos at the end of the marketing process, successful marketing really integrates Latino consumers into all parts of marketing, including product development and messaging, says Cartagena. This is a major shift from the past. Major brands, including Walmart, have dramatically shifted their marketing mindset, she says. Recently, the company said it expected 100 percent of its growth will come from multicultural markets, with plans to double its advertising spending in that area. It takes much more effort than translating an ad or packaging into Spanish to create loyalty in the Hispanic market, Cartagena says. Among her recommendations were to: Examine if your products and services are culturally relevantCreate culturally relevant themes in the marketingSupport your efforts with sufficient and consistent fundingDefine and track success "Embrace the similarities and the differences between the Hispanic and general market," she says. "It's really about growing your business. You need to present (products or services) that are culturally relevant to Latinos, then invite them in." By Feoshia H. Davis Follow Feoshia on Twitter

Cincinnati Startup ChoreMonster Makes Chores Fun And They Even Made A Beastie For Us

ChoreMonster launched an update to their app a few days ago that includes a parents section, a redesign of the kids section, a new Monster Carnival and yes, even a new character named TeeCee exclusively for TechCrunch readers.  Read teh full story here.

No-show Keysocks keep feet happy in heels

Shelby McKee had had it with the bulky shoes and socks that cold Cincinnati winters require. Heading to a Bengals game one crisp evening, she reached into her husband’s sock drawer and nabbed a pair of dress socks. With a pair of cute flats in mind, she cut oblong holes in the tops of the socks that revealed just the tops of her feet when she slipped on her shoes. Mike Crotty, a family friend who has been in the textile business for years, was able to source out Keysocks in China, and help McKee find the right factory. “We probably had 45 prototypes made in all, and all the factories were puzzled, wondering, ‘What do you mean? A sock with a hole in it?’” McKee says with a laugh. Several years later, with her multi-talented family and friends helping out with everything from IT to PR to sourcing a manufacturer, McKee’s Keysocks—a name coined by her friends at the Bengals game—are hitting retail shelves. The business earned an early, fortuitous bump in sales when the product was featured in Real Simple, a consumer magazine that offers hip ways to make life easier. Today, the product is in about a dozen retail stores, mostly small boutiques. “The reason why we didn’t go straight to retail like Target or department stores yet is because no one has ever seen this product before, and if it sat on a shelf, nobody would know what it is,” McKee says. “We started with the Internet and getting it out on social media.” Although the socks were designed not to show, their open-foot design has spread in popularity from women, like McKee’s friends, to girls, who started asking for fun colors and patterns. Currently, Keysocks are available in black and nude hues. Brown is on its way, along with turquoise-and-gray stripes. Girls' socks in turquoise and a navy/raspberry stripe are also in the works. Like some small businesses, McKee doesn’t take returns, but she doesn’t do it to save money. In fact, McKee says she encourages any unhappy users to pass along the product, figuring it will easily find a happy home. “I just want everybody to be comfortable.” By Robin Donovan  

How To Build An Internal Social Network That Your Company Loves

When Shane Atchison took the job of CEO at Possible Worldwide in April, he needed a way to get in sync with 1,100 people across 32 offices. Possible, a division of the advertising giant WPP, then acquired three small companies in four months, making the issue even more pressing. How do you build a sense of community when you’ve got people from Poland, Budapest and Moscow connecting with people in Cincinnati or Seattle? Read the full story here.

MSNBC takes time to grow with Visualingual

How much do you need and when do you need it? Those two questions are constantly on the minds of small business owners who are selling their products. Of course, getting customers to buy is just part of the process. Once the orders come in, you have to make sure you have the inventory you need to fill them. Visualingual is featured. Watch the video here.

SpringBoard grads infuse city with creative startup energy

Laura Chenault took an abandoned garage on Spring Grove Avenue and transformed it into a space for everything from filming indie documentaries and music videos to hosting cooking classes, dinner parties and dance parties, too. But she didn’t do it alone.

Three OTR apartment complexes get funds for fresh rehab

Three apartment complexes in Over-the-Rhine recently received tax credit money through the Ohio Historic Preservation Tax Credit program. Losantiville Apartments, Pendleton Apartments and Abington Flats will soon yield 104 apartments and more than 12,000 square feet of retail space.   Two buildings located at 521-523 E. 12th Street are to be rehabbed as part of the larger Losantiville Apartments project. According to the Ohio Development Services Agency, the affordable housing project will include rehabilitating 14 buildings in four different neighborhoods in Cincinnati. The property on 12th Street will yield six residential units, and received $203,362 in tax credits.   Pendleton Apartments at 1108-1218 Broadway Street and 404-414 E. 12th Street received $2.6 million in tax credits for redevelopment. Eighty residential units and more than 12,000 square feet of retail and restaurant space will come out of the rehab project. Pendleton Apartments spans 17 historic buildings in the OTR National Register Historic District. The redevelopment is meant to serve working professionals who are employed at the new Horseshoe Casino downtown.   Located one block south of Findlay Market, Abington Flats was built in 1910 as a mixed-use residential and commercial space. After redevelopment, Abington Flats will continue to provide 18 rental apartments above first-level commercial space.   The projects in OTR received more than $3.3 million in tax credits. The three apartment buildings will add to the rejuvenation of OTR and bring in hundreds of new residents.   By Caitlin Koenig Follow Caitlin on Twitter

Old Hamilton Journal-News building gets new life

The former home of the Hamilton-Journal News will soon become Butler Tech’s School of the Arts, Hamilton City School’s Adult Basic and Literacy Education program and the Miami Valley Ballet Theatre.   The building, located at 228 Court Street in Hamilton’s downtown, was built in 1886; additions were added in 1914, 1956 and 1959. The Journal-News vacated the building in 2011, and Akron Legacy Real Estate Development LLC, a group of five Ohio developers that work together on different projects, including historic restoration projects, purchased it.   Akron Legacy also did a $10 million restoration of the historic Hamilton Mercantile Lofts. The project included 29 market-rate residential units and three spaces of street-level retail.   “We want to see Hamilton’s older, beautiful buildings repurposed into mixed-use buildings, rather than sitting dark,” says Joshua Smith, Hamilton’s city manager.   The Journal-News restoration project received $804,122 in Ohio Preservation Historic Tax Credits. The money from the tax credits will support phases two and three of the project, which will be completed in mid-February. Initial construction on the project began in the late summer of 2012.   All three arts programs were in need of new spaces. Butler Tech’s School of the Arts is temporarily housed in downtown Hamilton at the Fitton Center for Creative Arts. High demand for Butler Tech’s program led to its need for a new home, says Smith. The move will allow the program to double or triple in size.   “It’s refreshing to see young, creative folks walking around downtown, and adding to the vibrancy of the town,” says Brandon Saurber, assistant to the city manager.   By Caitlin Koenig Follow Caitlin on Twitter

Our Partners

Taft Museum of Art
Warsaw Federal

Don't miss out!

Everything Cincinnati, in your inbox every week.

Close the CTA

Already a subscriber? Enter your email to hide this popup in the future.