B-Books to open up expanded operations in Covington’s arts district

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Cincinnati’s form-based code effort to take city leaders back to Nashville

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CNATI web site adds independent, local sports reporting voice to city

Sports is big news in Cincinnati, being home to pro football and baseball teams, rising college programs and scores of high school teams. Yet, in past few years, the number of local and regional media outlets covering these teams has dwindled as newspapers and radio stations cut back on staff and travel. But a trio of seasoned reporters, led by former Cincinnati Post Reds beat writer C. Trent Rosencrans, is working to reverse that trend. Rosencrans, along with former Columbus Dispatch reporter Scott Priestle and former Albany Herald (Ga.) reporter Paul Dehner Jr. have launched CNATI.com, a local Web site that covers games and sports news across Cincinnati. Rosencrans' friend Lee Heidel, owner of Heidel Design in Savannah, Ga., operates the technical portion of the site. Rosencrans started CNATI in early 2009 after The Cincinnati Post closed at the end of 2007, after he was subsequently laid off from a web writing job for Clear Channel. "There are no jobs in media right now, nobody's hiring. I could sit around and complain, or try to do something else," Rosencrans explained. "What I am trying to do is starting from the ground up. These are people who know this scene. I've lived here for six years now, and have only lived one place longer in my life. This is my home now, and I want to stay here and be part of this community." Priestle and Dehner are originally from the Cincinnati area. Currently the site covers news related to the Bengals, the Reds, UC and Xavier sports. The writers have covered home and away games, (including the recent Sugar Bowl) as well as day to-day-news. Rosencrans often offers real time commentary during games via CNATI's Twitter account.  The site pulls in more than 13,000 unique visitors a week, and 67 percent of its traffic is repeat visitor traffic. One-fourth of those readers return 50 to 200 times a week to read frequently updated content. Rosencrans is looking for advertisers to help fund the site, which he described now as a labor of love. He's also relying on readers, who he believes are willing to pay for quality, original, independent content. In an experiment, he's currently asking readers to contribute $4,000 for a six-week trip to Reds spring training in Arizona. He's asked for secure donations on his web site, and has already raised more than half of what he needs. "I have just been blown away by the response, that tells advertisers how engaged and loyal those readers are," Rosencrans said. Writer: Feoshia Henderson Source: CNati founder C. Trent Rosencrans

NKY web entrepreneur turns generic domain research into online branding business

Niko Younts has spent years researching the value of generic domain names -- like candy.com or shoes.com -- and the value they can bring to businesses. During that time he's bought, sold, and advised large companies on how to best use generic domains. He's turned that experience into a business, NorthernKentuckyMedia.com, aimed at branding numerous northern Kentucky professions and making them easier for potential customers and clients to find and connect. "Generic domain names have inherent value, and most  dot-com domains carry a liquid cash value. They have been sold for four and five figures to publicly traded companies, papers and TV stations," said Younts, who operates the business from his home in Villa Hills.  Younts, a Cincinnati area native, has a background in marketing and consulting. He moved from Cincinnati for about seven years, but returned to launch this business a year ago. He's funding the startup with money from earlier domain name sales and consulting. His company also offers web site design and hosting, logo design and internet marketing. He works with contractors in several countries to develop the technical end of the developing the web sites.  "We develop websites around the generic brands, and have internet marketing experts," Younts said. Younts currently is developing NKY411.com, a digital search network of Northern Kentucky domain names, including NorthernKentuckyHotels.com, NorthernKentuckyFlorists.com, NorthernKentuckyAttorney.com and more than 100 others. Younts' plan is for each domain to contain local business listings, similar to a digital phone book. Listings will be free for a year, then Younts plans to charge for listings, as well as advertising to finance his company. Other future plans include an expansion of his current work into digital video and e-commerce domain and marketing work. Writer: Feoshia Henderson Source: Niko Younts, founder NorthernKentuckyMedia.com

DEFENDER Direct call center brings 100 jobs to Newport

DENDER Direct, an Indianapolis-based dealer for ADT security services and Dish Network is opening a call center in Newport that will bring 100 jobs to the Northern Kentucky city. The center will be in a 14,000 sq. ft. space in the Newport Shopping Center on Monmouth St. "We considered other markets in the Midwest for our newest call center, but we were particularly impressed with the workforce in Northern Kentucky. The support and cooperation we received from the City of Newport, Northern Kentucky Tri-ED and the Kentucky Cabinet for Economic Development played a large part in our decision. We are excited to expand our business in Northern Kentucky and work with these organizations," said DEFENDER Chief Operations Officer, John Corliss. The company was one of first to receive new Kentucky Business Investment tax incentives for locating jobs to Kentucky. DEFENDER is eligible for up to $750,000 in incentives. "The Newport community appreciates DEFENDER Direct's confidence in Northern Kentucky's workforce and the services our city offers the business community," said Jerry Peluso, Mayor of Newport. "The Newport Shopping Center provides a convenient location with easy accessibility, including public transportation systems, and is a perfect fit for Newport's urban core." The Newport call center will be the company's fourth and the region's second. Cincinnati is home to another center. Writer: Feoshia Henderson Source: Strata-G Communications

New company works to spur investment across Midwest and South

Former Neyer Holdings Venture Capital Investor Elizabeth Edwards has started a new consulting company aimed at upping entrepreneurial investment across the Midwest and South. Metro Innovation, which launched this month, will organize citywide innovation contests and weekend startup events connecting entrepreneurs and funders. Edwards has founded similar Cincinnati events, like InOneWeekend, where entrepreneurs create a startup in three days. "I finally decided to take my own advice and start my own company," said Edwards, who has more than seven years experience in venture capital and consulting strategy. Edwards is relying on a contract network of capitol investors, tech transfer professionals and strategy consultants to launch these events in several cities, working with local government officials, individuals and chambers of commerce. She's currently talking with the City of Milwaukee. "What I've set out to do is take a lot of these programs that really help catalyze aspects of the city: workforce, investment capital and lot of the great ideas that are floating around, to create more startup companies. That ultimately creates jobs," said the Oakley resident. Edwards is focusing on the Midwest and South because historically those regions have lagged behind others in terms of startup investment per capita. "In many cases there is limited access to venture capital, early stage growth capital. It's like pouring gas on a fire, giving (entrepreneurs) a resource like capital so they can go forth, to develop software or whatever needs to be done," she said. Edwards is also hosting a two hour-working shop "How to Finance a Startup" Jan. 19 at the CincinnatiUSA Regional Chamber Learning Center at 4th and Vine downtown. Find out more here. Writer: Feoshia Henderson Source: Elizabeth Edwards, founder Metro Innovation

Girlfriendology.com founder represents Cincinnati in national social media marketing contest

Girlfriendology.com founder Debba Haupert is among five finalists in a national social media marketing contest sponsored by health food product developer Genesis Today. Haupert joined the other finalists in Austin, Texas on Jan. 11, presenting an idea utilizing social networking techniques to promote the Genesis Today brand.  Haupert, and the other finalists, received $1,000 in cash. The top idea will earn the contest winner a $10,000 grand prize. "We are building a business, and a brand, by helping our customers take simple steps toward better health. An important part of that is creating an environment where we can offer education and information and our customers can share their experiences and motivate and inspire each other. We think this is a big step in that direction," said Dr. Lindsey Duncan, CEO and Owner of Genesis Today of the contest. Haupert couldn't discuss her idea beforehand, but said she was excited to represent the city during the trip to Austin. "Cincinnati has a wonderful social media community. I've learned so much from the amazing people I've met through Cincinnati Women Bloggers, New Media Cincinnati, LinkedCincinnati and other great social media connections. This community definitely has helped me in my own social media efforts for Girlfriendology as well as in preparation for this social media contest," she said. Haupert has a background in corporate marketing, and has worked for Fortune 500 companies including Honda, Acura and BMW. In 2006, she founded Girlfriendology.com, a multi-media Web site founded on social networking, friendships, discussions and women-centered business and activities. Writer: Feoshia Henderson Sources: Debba Haupert, founder of Girlfriendology.com and Genesis Today

Soapdish: Courting a Vision

Soapdish columnist Casey Coston visits the historic Court Street District at the northernmost edge of downtown, and finds a neighborhood that was once a hub of activity prior to the civil war, re-envisioning itself not with trendy bars and retail shops, but the old world necessities that even modern urban dwellers need.

Video Toy Story

If you've ever walked down the toy aisle of any major store, chances are you've seen the work of Sculpco. Located in Walnut Hills, Sculpco is a Cincinnati based company that creates action figures for Hollywood Blockbusters, hit TV shows, video games, and things we haven't heard of yet. This week, Soapbox and Seven/Seventy-Nine take you inside Sculpco to see how they work and what makes this unique Cincinnati business work (and play).

The Bright Side

Nestled at the northern tip of the west end lies then relatively unknown Cincinnati neighborhood of Brighton. Quiet rows of 19th century italianate architecture might look vacant, but renters, homeowners, retailers, and artists are beginning to quietly shine a little light in the area, including The Brush Factory, a collective headed up by Rosie Kovacs that is home to clothing designers and artists.

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