Former P&G exec chosen to help lead Michelle Obama’s “Let’s Move” campaign

Jim Stengel, a former Procter & Gamble Chief Marketing Officer, was chosen by the Ad Council to help lead Michelle Obama’s “Let’s Move” campaign against childhood obesity. Stengel, still a Cincinnati-based marketing consultant, states this will be the biggest challenge ever because the answer to childhood obesity is behavior change, but when the campaign is right, it makes a huge impact. Read the full store here.