Pure Romance to run downtown pop-up shop throughout February

Just in time for Valentine’s Day, Pure Romance hosts a pop-up shop, Truly Sexy, Feb. 6-28 on the first floor of the Cincinnati Bar Association’s downtown building. The 4,000-square-foot shop will be open daily from 10 a.m. to 8 p.m. at 225 E. Sixth St.
 
Truly Sexy is the company’s first pop-up boutique and is geared to increase brand awareness and introduce new consumers to the brand and what it has to offer, says CEO Chris Cicchinelli.
 
Pure Romance doesn’t plan to open a permanent retail location, but there may be other month-long pop-up boutiques in the company’s future.
 
“If this model is successful, we would consider expanding to other large cities, like New York, Chicago and L.A.,” Cicchinelli says.
 
The shop will offer Pure Romance’s bath and beauty lines, massage oils and lotions, creams, enhancement products, adult toys and its all-natural line. The company will also be introducing its newest line, the Masterpiece collection, at Truly Sexy.
 
The Masterpiece collection is inspired by the books and upcoming film Fifty Shades of Grey. It features higher end toys and items that have become popular since the books’ release, including a collection of decorative masks, whips, floggers and ben wa balls.
 
Truly Sexy will also host private after-hours “Boutique Shopping Experiences” for groups of 20 or more. To schedule an event, contact Suzanne Murray at rsvp@pureromance.com or 513-205-7662.