Attracting, retaining YPs crucial to regional economy

Our region’s economic future and overall vitality rely on showing young professionals (YPs) that Cincinnati is a terrific place to live, learn, work, play and stay, says University of Cincinnati president Nancy Zimpher.

In an editorial appearing in the Business Courier, Zimpher says that too much of our regional strategy has targeted companies and their investment, while not paying enough attention to the talent base that could fill those new jobs.

She argues that YPs live at the cutting edge and are more mobile, but will put down roots and establish networks where they find fulfillment.

But more importantly, she says, YPs expect success.

Read the full article here.