Erin Flynn is a fashionista on the mission. Starting as a fashion blogger herself, she quickly discovered a problem in the fashion blogosphere. Advertising and public relations firms were spending long hours trying to match their clients with fashion bloggers who could review products and increase brand awareness. Meanwhile, bloggers struggled to increase their readership.
Erin found a solution for this problem and, in the process, co-founded
Righting Style: Expose Yourself, an online fashion hub that forms a symbiotic relationship between fashion bloggers, readers, and brands.
Perhaps the only thing Erin is more passionate about than fashion is the success of her company. She and her husband, Colin, moved to Cincinnati from Scranton, Penn. (yes, the fictitious setting of The Office) to take advantage of Cincinnati’s wealth of startup resources. Along with her husband and sister-in-law, Amy Flynn, she hopes to launch the website within the next few months.
Erin explains, “Our democratic, online community identifies the best fashion blog content, which makes it easy for readers and brands to find blogs that match their style interests. With top content gaining more and more exposure, fashion bloggers will finally have a way to get continuous feedback on their writing and will have an interested and engaged audience just waiting to read their best content.”
Righting Style will host fashion blogs, using an algorithm to determine most popular and useful content, which will populate a leader board on its homepage. A paid subscription service will match advertising agencies and PR firms with interested bloggers. Finally, fashion-hungry readers who visit the site will be able to search the site’s content using tags and filters. Erin hopes the site will be just what its tagline promises: “A New Fashion Democracy.”
By Robin Donovan
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