Kroger and Whole Foods team up to predict this year’s food trends

As 2020 came to a close, these two grocery giants forecasted what shoppers will want in 2021.

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Cincinnati-based Kroger teamed up with Texas-based Whole Foods to predict 2021’s food trends. As the pandemic continues, both grocery giants say food and beverages that support immune systems, gut and brain health, energy levels, and stress management will be popular.

 

Mushrooms are high on the list, along with sauerkrauts and other fermented foods, and items — like drinks — that include berries, dark leafy greens, and elderberry.

 

“Consumers are increasingly looking for flavor and functionality in their favorite foods and beverages, especially as the nation continues to navigate a public health crisis,” Kroger’s food-trends outlook states.

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