JC Penny revamped its logo to bring younger and lapsed consumers into its stores. After reviewing many submissions from company associates, design agencies, the University of Cincinnati, and Rhode Island School of Design, JC Penny chose a design by Luke Langhus, a third-year graphic design student at UC. The new logo will be featured at the end of this month and the store will update all packaging and external store signage in the next three years.
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