MobileX Cincy features cutting edge apps

The fledgling MobileX conference created by Lexington's Awesome Inc. is headed to Northern Kentucky University on March 5 with MobileX Cincy.

MobileX features what's new, hot and working in the emerging mobile application space, where consumers are increasingly turning to interact with each and with companies. Mobile apps have exploded with the ubiquitous smart phones, which now serve as pocket computers that employ technology that is ever cheaper and faster.

"The Awesome Inc. incubator is run by these cool guys, really young with lots of energy," says Bill Cunningham, of the Greater Cincinnati Venture Association. "I was a speaker at the first MobileX, and said, 'We have to do this in Cincinnati.' "

Cunningham worked along with conference chairman Vance VanDrake, a patent attorney at Ulmer & Berne LLP to bring the conference to the region. Ulmer & Berne is one of conference sponsors, along with more than a dozen local businesses and entrepreneurial organizations.

The day-long conference has four tracks: investors and entrepreneurs, corporate and enterprise, PR and social media and technical.

"We kind of kicked it up a notch," Cunningham says. "MobileX (originally) did not have a corporate track, and in working with NKU, we got some corporate feedback from people saying, 'Every meeting we go to has all been about mobile.' So we decided to add a corporate track about mobile security, application and integration. That has really energized (the conference) a lot."

Keynote speaker Nihal Mehta is from Local Response, which helps companies reach consumers through use of various real-time social media tools. The second keynote speaker is Daniel Odio, CEO of Socialize, Inc., which allows companies to make their own apps through a software development kit.

Additional speakers include Dave Knox of Rockfish, Rahul Bawa and Bob Gilbreath of CincyTech, Lisa Braun of the Cincinnati Reds, Krista Neher of Boot Camp Digital and Chris Downie and Dave Heilmann of Sparkpeople and Robb Moretti of Verizon Wireless.

You can register for event or find out more on the MobileX Cincy website.

By Feoshia Henderson
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