Rockfish launches 2014 pro-bono marketing program

Rockfish digital marketing and branding agency has opened applications for the company’s 2014 corporate giving program, which will reward two nonprofits with pro-bono digital marketing services for a project worth up to $50,000 in agency time.
 
“Rockfish has a long history of giving back to the community, through pro-bono work and volunteering, but we wanted to do something to formalize that process that helps nonprofits further their philanthropic causes,” Kari Wethington, senior manager of communications for Rockfish says.
 
Interested organizations that meet eligibility guidelines are asked to visit www.rockfishdigital.com/rockfishgivesback to submit their application by Dec. 15, 2013. The two selected nonprofits will be notified by mid-January 2014. Projects can include digital marketing work ranging from web and mobile design and development to branding to social media strategy and more.
 
“We are open to all types of organizations and encourage groups of all missions and sizes to apply and let us know how digital marketing could help further their mission,” Wethington says.
 
Some of Rockfish’s past volunteering work includes the ongoing mentoring work they do for the Brandery, the Over-the-Rhine based startup accelerator, and their participation in the Special Olympics of Hamilton County's Corporate Olympics on Fountain Square.
 
“Nonprofits, like most companies, are seeking ways to engage their target audience, inspire action and drive support via fundraising,” Wethington says. “In order to capture today's on-the-go consumer, it's important for nonprofits to build a strong digital presence with relevant messaging across channels.”
 
“Nonprofits also are seeking ways to maximize their budgets, and sometimes that means a digital marketing campaign or project will be put on hold. Our hope is that by offering this program, Rockfish can do its part to help nonprofits meet and exceed their goals for bettering the community.”
 
 By Mike Sarason