Locally designed app Physi partners with NKY Chamber for new year Wellness Challenge

From Jan.  5 to Feb. 16, 2017, the Northern Kentucky Chamber of Commerce will hold its fifth annual Workplace Wellness Challenge in collaboration with Physi, a Cincinnati-based fitness activity app.

“This partnership is a direct result of wanting to find the answer to a very tough question: How can we make Northern Kentucky a community that is healthy, interactive and fun,” said Carla Landon, marketing and communications manager at the NKY Chamber. “We believe that with the utilization of Physi, the participants of the Wellness Challenge will find it easier than ever before to plan activities with their friends and co-workers while still being able to balance their busy schedule between work and home.”

Companies participating in the challenge will be able to register online with the Chamber and receive a promotional code for employees to use when signing up for Physi. Employees will receive points for fitness activities, like taking a walk at lunch, or healthy behaviors, like getting a flu shot. The points will be tracked through the app, and at the end of the six-week challenge, used to determine the winner.

“When you were little, you came home, threw off your backpack and went outside to play,” said Marty Boyer, president of Physi. “Wellness is not just our personal responsibility any longer, we have engaged corporations in wellness too. A well employee is a better employee, but most wellness programs focus on 10 percent of individuals that take up 65 percent of our healthcare spending. This leaves the larger population with an unmet need of a wellness program that actually helps them maintain their health. We want to make it easy and fun to stay well; do the things that you like doing, when you’re available, with people in your community, and you’ll stay well.”
 
Physi will be rolling out the 2.0 version of its app just before the Wellness Challenge begins. The new version will have expanded social media and promotional code functionality, including the ability to unlock hidden activities.
 
“We are making the activities easier for individuals to see what others are doing, opting into their activities and seeing a wall of activities where your friends are participating,” Boyer said. “We often say there is no shortage of things to do, we just have to make it easier to participate.”
 
In addition to the Chamber’s Wellness Challenge, Physi is also working with Meet Me Outdoors, Creating Healthy Communities and Live Well NKY to leverage the app's networking platform to build relationships among community members while promoting physical activities. The Chamber is also promoting LiveWell NKY, awarding extra Wellness Challenge points to employers that are also registered LiveWell worksites.
 
“We share a common mission,” Boyer said. “We are both trying to connect people around activities and kick off the year with wellness in mind.”

Download Physi today in the Google Play or App Store.